RVCA and Beach Riot cohosted an event last night, Saturday July 19th, at SOHO Beach House in Miami Beach, Florida. The two California brands partnered up to host an evening of celebrating Miami Swim and showcasing their Spring 2015 collections to notable guests including Ashley Sky, Chelsea Leyland, Jessie Andrews and others who turned out to support the two brands founders PM Tenore (of RVCA) and Nicole Hanriot (of Beach Riot) last night.
Spring 2015 marks RVCA’s debut at Miami Swim; the collection offers a range of separates and full body styles, many of which feature the artwork of RVCA Advocate Michelle Blade. With the collaboration on Spring 2015 Blade, an LA based painter who has worked with RVCA as a Women’s Advocate since 2012 on installations and ad campaigns, will now join the likes of an ever expanding roster of creative forces that have worked with the lifestyle brand on collaborative projects as part of the brands ANP and Advocate initatives including models Ashley Smith & Erin Wasson, artists Barry Mcgee, Stephen ESPO Powers, Ed Templeton, Dash Snow, Chris & Jo and Raymond Pettibon, surfers Alex Knost and Christian Fletcher as well as Liberty of London, FUCT, CINELLI, and EKOCYCLE.
The season also marks the debut by RVCA’s new in-house women’s designer Anya Violet who has introduced a collection of swimwear with streamlined fits and elevated fabrication and construction in addition to a few pieces produced exclusively for editorial purposes, an effort that speaks to the brands ongoing efforts to position the RVCA Women’s brand in front of a more fashion-conscious consumer. As part of this effort to slowly transition the brand there is also the introduction of underwire and bralette styles in addition to a slight increase in the price points for the collection, which now range from $35 to $90 US dollars.
* All information obtained via official press release