April 18, 2015 @ 8:50 pm
Judging from the throngs of people parked outside NYC’s Bryant Park Grill at 5:30 am yesterday for the Lilly Pulitzer for Target preview sale, getting your hands on a giraffe printed shift dress this Sunday could get dicey if you don’t plan ahead. As fans of the Palm Beach-prepster brand are well aware by now, the 250 piece collection, which includes everything from gold-plated swizzle sticks to jumpsuits emblazoned with palm fronds, will be available online and in all Target stores starting in the early morning hours on Sunday (April 19) . Here’s how to maximize your chances for getting some of the cheery loot before it all sells out:
1. Do your homework. It’s a good idea to check out the entire Lilly Pulitzer for Target Lookbook before Sunday. Figure out what you need, what you want, and which items are your top priority (and most likely to sell out quickly). Print up the pictures and bring them with you as a focus object. The last thing you need is to get distracted by $ 1 Hello Kitty socks at the front of the store.
2. Think brick and mortar. Sure, all the merch is available online but do you remember what happened the last time they had one of these rabidly anticipated launches? In 2011, demand for the Missoni for Target collections caused such a frenzy, the site crashed multiple times. I don’t know about you but nothing frustrates me more than an unconsummated online shopping experience. Your best bet, IMHO, is to pile in your car with three of your best girlfriends and hit up a store that’s slightly off the beaten path. When the 3.1 Phillip Lim collection launched in 2013, I traveled to the Southington, CT store and cleaned house.
3. Do not stop at Starbucks. Seriously, how much do you really need that Venti Skinny Vanilla Latte? Enough to miss out on a $ 38 floral sheath that usually fetches $ 180? Or a Lilly beach chair that costs just $ 60? Most Target stores open around 8 am and the early birds gets the swizzle sticks. Did I mention the home goods are my favorite part of the collection? The ceramic mugs on the gold caddy are adorbs.
4. Set your alarm. No Target for 100 miles? If you have no other choice but to shop online, make sure you set up a Target charge account well before Sunday so that all of your mailing info and credit card numbers are good to go before game day. The collection becomes available in the “early morning hours” according to Target spokeswoman Stephanie Celenza.
5. Bring your daughter. Let’s be honest: It’s a bold move for anyone over 12 to wear a bright green jumpsuit covered in palm fronds. A 6-year-old, on the other hand, looks nothing if not adorable in a full body assault of Pulitzer. Since you only have 14 days to return items from this collection (Target’s normal return policy is 30 days) bring along your child to make sure you get the right sizes.
RELATED: InStyle’s Favorite Pieces from the Massive Lilly Pulitzer for Target Collection